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Livespins and BeyondPlay Among Pioneers of New Category of Casino Live Streaming

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Recently we’ve been hearing more about partnerships between established operators and start-ups forming deals to enable revolutionary multiplayer gameplay. Companies like BeyondPlay and Livespins may not be familiar to most as of yet, but they are starting to influence how players and online casinos approach gaming through a syndicate style of gaming with professional live streamers as hosts. This form of social entertainment has already gained momentum in Scandinavia and it’s only a matter of time before the trend will spill onto other markets. Let’s see how you can already play slots in multiplayer.

Livespins is one of the more prominent names in this field and for good reason. The company is backed by HappyHour, a Malta-based venture capital company founded by iGaming entrepreneurs, including Robin Eirik Reed, who has made its name as the CEO of Gaming Innovation Group. Players can go to casinos like High Roller, Casino Friday and Kanuuna, pick a live stream and bet behind their favourite streamer, brand ambassador or celebrity. They just select the bet and the number of rounds they want to participate in. If the streamer wins 50x and the player had a bet on that spin before it began, then the player will win just as much, multiplied by their own bet size.

Livespins in a nutshell:

  1. Pick your favourite streamer – Choose from the list of live streamers.
  2. Bet behind – Play together with your favourite streamer and place a bet as a group. You are free to choose the bet amount and number of spins.
  3. Engage with the community – You can chat and add reactions all whilst following a live stream and betting behind.

Another fun feature Livespins has is the Bonus Hunt, where free spins bonuses are accumulated and saved for a later live-stream session.

BeyondPlay (formerly SharedPlay), is another fast-growing company with big ambitions in social gaming. A testimony to that is their recent partnership with Relax Gaming, which Karolina Pecl, CEO at BeyondPlay commented as follows: “As we progress on our journey towards launch, we are proud to announce our partnership with Relax Gaming, which will enable us to take the player experience to new heights with our multiplayer mode. By combining our innovative platform with some of the most beloved game titles from the talented Games Team at Relax Gaming, we are confident that this collaboration will bring an unparalleled level of excitement and entertainment to players. We are excited by this collaborative effort and look forward to the further opportunities it holds.”

BeyondPlay was founded in 2020 by former LeoVegas exec Karolina Pelc with the intention to transform solo gaming sessions into multiplayer entertainment experiences via streaming. It’s no coincidence that among the early investors was LeoVentures, who just a few months ago sold 25% of their stake for €1.9 million to a US venture capital firm Bettor Capital, making a 73% return on their investment in less than two years.

One of BeyondPlay’s clients is ComeOn, which as some may know, is offering a live-stream-and-bet feature under the name WeSpin at the group’s sites like ComeOn!, Galaksino, and Nopeampi. Unlike Livespins, the concept is a little different as the gaming is done with money pools. The bet size for each player is proportionate to their buy-in, the total WeSpin balance, and the cost per spin. For example:

  • You buy in for €100.
  • The total WeSpin balance is €2,000. This means that you have a 5% total stake.
  • The total bet size is €20 per spin.
  • Therefore, your bet size (for each spin) is €1.
  • With the bet size decided, the game will be put on autoplay for up to 200 spins. You now enjoy the live-action, chat with the other players, have fun, and hope for many big wins.

In addition, BeyondPlay has also partnered with Casumo, LeoVegas and Soft2Bet, with additional plans to roll out solutions in Q2 and Q3 2023.

We hope this quick overview gave you some insight into a hot new online casino trend. Keep your eyes open for more news on this subject and if you qualify then visit one of the mentioned casinos to try this cool feature for yourself.

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