Yggdrasil Gaming is set to BRAG

One of the reasons why Yggdrasil Gaming is always in the mix for numerous iGaming awards on an annual basis is because of the company's charter to be a leading innovator in the iGaming industry. In recent news, the company has announced yet another revolutionary innovation that is sure to capture the imagination of online casino visitors from all over the world.

This new innovation is called "BRAG." What is BRAG all about? Imagine for a moment that a slot player hits a big win on one of Yggdrasil's leading slots. Now further imagine that they would love the opportunity to share that winning spin with family and friends, if for no other reason than to show what led to their sudden windfall of cash. With BRAG, it will be possible for players to use this really cool promotional tool to record a video replay of the winning spin and share it on Facebook or Twitter.

Based on early comments from marketing surveys being done among a random cross-section of players, it appears this tool is going to be a huge hit. Initially, this new feature will be available to share winning spins from Yggdrasil’s tournament leader-board. In the future, the plan is to expand the promotional tool's capabilities to include the ability to record and share any winning spins that may be hit on any game in Yggdrasil's elite gaming portfolio.

The announcement of this new innovation is being done in conjunction with Yggdrasil's current €25,000 network campaign tournament that has been launched to promote the company's new slot Golden Fish Tank. This new promotion is scheduled to continue from 12 August to 21 August. The marketing campaign is slated to promote both BRAG and the company's BOOST marketing feature.

According to Yggdrasil CEO Fredrik Elmqvist: "There is nothing wrong with a bit of bragging, and with Yggdrasil’s new BRAG tool we are giving players the opportunity to share their success with the world. Once again Yggdrasil has launched an industry-first innovation, which has the potential to drive revenues for operators and create a more engaging experience for users. There will be plenty more to come from BRAG, with new features to be rolled out in the coming months."

It's these kinds of innovations that led Yggdrasil Gaming to receive the 2016 award for EGR's Slot Provider of the Year.