The merging of Betfair and Paddy Power both gaming and betting giants has brought a critical discussion on where the fate of the betting exchange business is heading to. Different analysts have been tasked with trying to explain the possibility source of the opportunity. Patrick Coffey of Barclays claims that each firm will be entitled to its function such that Paddy Power will engage in recreating its clients while Betfair on the other hand would be entitled with the sophisticating clients.