The merging of Betfair and Paddy Power both gaming and betting giants has brought a critical discussion on where the fate of the betting exchange business is heading to. Different analysts have been tasked with trying to explain the possibility source of the opportunity. Patrick Coffey of Barclays claims that each firm will be entitled to its function such that Paddy Power will engage in recreating its clients while Betfair on the other hand would be entitled with the sophisticating clients.

Betfair and Paddy Power have surprisingly announcement that the two would have a possible merger. The bookmaker and the betting exchange claimed that they are working on a possible association that would give rise to Paddy Power Betfair plc.

The has been a deal struck between Evolution Gaming, a company that provides Love Casino with solutions and Genting Alderney, an online casino section of the Genting Group. This new deal would see Genting Casino be initiated before August comes to an end and can be accessed via desktops, smartphones as well as tablets.

With the start of fresh football season, William Hill has incorporated the “Take Control” football campaign geared towards making TV adverts across the social media, online and retail displays, radio as well as the press. The new campaign can attribute its presence to the effortless development by Bark&Bite.

Lady of the Moon

Day in day out, casinos has been on a mission of making their clients feel more comfortable as they enjoy their best products. Rich Casino is the latest to provides its clients with the best solution for those who seek fun with the initiation of a new slot game by the title; Lady of the Moon. This game which forms it base on a traditional Chinese legend comes along with amazing amalgamation of the ancient Chinese themes alongside updated video slot technology.