In attempt to maximize profits, many betting firms have made several attempts in merging their efforts together. More often than not, a big company usually acquires another with which products and services are rendered to their clients. Through this process, a company is supposed to pay some huge sums of money if in any way the ‘to be’ purchased company had already cemented itself fully and acquired many clients.

Having expertise knowledge about certain sports can land one in a well paying job in any of the betting companies. This has dawned to former England national team manager Glenn Hoddle who has landed a job as the football Expert Ambassador with Unibet.

There has been a slight change in the online market as Game Account Network the renowned digital gaming systems as well as content provider claimed that it would adopt a new identity. Those clients who may be new to the firm will now search for GAN initials as the new name incorporated by the firm. The company claimed that the new name has been effective from 9^th of September this year.

The merging of Betfair and Paddy Power both gaming and betting giants has brought a critical discussion on where the fate of the betting exchange business is heading to. Different analysts have been tasked with trying to explain the possibility source of the opportunity. Patrick Coffey of Barclays claims that each firm will be entitled to its function such that Paddy Power will engage in recreating its clients while Betfair on the other hand would be entitled with the sophisticating clients.

Betfair and Paddy Power have surprisingly announcement that the two would have a possible merger. The bookmaker and the betting exchange claimed that they are working on a possible association that would give rise to Paddy Power Betfair plc.